Wednesday, April 1, 2015

Reviewing Pandora


Pandora became as successful as it did because it was clever. They played upon our emotions, as Socrates would say. People like and will constantly use things that make life as easy and convenient as possible. Not only does Pandora do the music research for the listener, it allows you to further customize the playlist at the simple touch of a 'thumbs up' or 'thumbs down'. Pandora also makes it easy to discover other music groups or artists you might enjoy by suggesting them on the page. I personally prefer Pandora over any other music app because it's user friendly and because I have discovered a cheat to defeat the pesky commercials. When a commercial comes on, quickly double tap the home button, swipe up on the Pandora page, then reopen the app and your next song should play. Disclaimer: the cheat only works on an iPhone. All in all, it seems to me that Pandora mastered the art of convenience and long term customer relationship strategy.

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